Brendan Dykes

Genesys

Brendan has over 25 years of experience in the customer service industry, in both business and technical roles. This broad experience has allowed him to see first-hand the importance for both customers and organisations of delivering consistent omnichannel customer experiences....

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Innovative & Disruptive Strategies in CX - The Digital Advantage – Disrupt the Disruptors

Digital disruption has created a tough dichotomy for businesses to struggle with – to remain relevant in the digital age, the brand must embrace the digital ecosystem; however, the cost of embracing it can often seem to outweigh the benefits. Brendan will examine real-world examples of the benefits and critical success factors, providing actionable steps that build the foundation for success as a digital business.