The C&UX Expo logo

27 & 28 MARCH 2019

ExCeL LONDON

John Abel: Speaking at the B2B Marketing Expo

John Abel

Head of Technology and Cloud for UK, Ireland and Israel at Oracle

Knowing your customer and making data talk

John will explain using customer business examples of how you get to know your customers using data. Getting data to talk to inform you when to engage with customers is critical, using predictive technology and machine learning enables you to obtain insight into customers. Then using emerging technology to provide new engagement methods from ChatBots to omnichannel engagements.

One area which will be explored is how you can use the power of the heritage but execute like a start-up in the customer engagement. A connected landscape is critical to making the business provide digital solutions for the customer. John will use more customer examples to explain this approach and the lessons he has learned over the years to remove risk.

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