The C&UX Expo logo

27 & 28 MARCH 2019


Louisa Smythe: Speaking at the B2B Marketing Expo

Louisa Smythe


Building & Optimizing your Customer Engagement Hub for GDPR

Learn about how organizations approach building a Customer Engagement Hub - a tech stack that captures the customer journey from start to finish - and review an example from an enterprise company. Next, discuss how this integrated architecture can help companies stay compliant with the impending General Data Protection Regulation (GDPR). This seminar will focus particularly on how to ensure compliance with respect to a customer’s right to be forgotten.

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