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27 & 28 MARCH 2019


Lynn Hunsaker: Speaking at the B2B Marketing Expo

Lynn Hunsaker

ClearAction Continuum

How to Engage Upstream Functions to Increase Customer-Facing Value

Your contact centre is a treasure trove of insights that upstream functions – engineering, finance, IT, facilities, etc. – should be weaving into their decision-making and handoffs. The more they’re in-tune with customers’ realities, the more anticipatory they can be in preventing unnecessary strain for all parties. This can set off a high-value cycle that inspires innovations of all kinds and holistic management upstream, freeing customer-facing resources for more proactive advocacy and ROI.

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