Natalie Keightley is the Solutions Marketing Director in the International theatre at Avaya and is based in Guildford, UK. In this role, Natalie is responsible for developing and rolling out solution value propositions, messaging, programs, and content specific to the needs of customers and
partners in the region. She is also integrating Account-Based Marketing (ABM) into Avaya’s customer planning, thought leadership and demand generation activities to help build new and expand existing relationships with Avaya customers. She holds an MBA from Henley Management College, UK, and a Bachelor of Commerce Honours from the University of the Witwatersrand, RSA.
What does a Truly Exceptional Customer Experience mean?
Customer experience is often cited as the key enabler of competitive differentiation. But what constitutes a truly exceptional customer experience; what differentiates one experience from another; why do so many organisations still battle to deliver an exceptional experience; and what do organisations need to do to get it right? These are just some of the questions addressed in this hot-off- the-press research undertaken by analyst firm IDC and commissioned by Avaya.