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27 & 28 MARCH 2019


Natalie Keightley: Speaking at the B2B Marketing Expo

Natalie Keightley


What does a Truly Exceptional Customer Experience mean?

Customer experience is often cited as the key enabler of competitive differentiation. But what constitutes a truly exceptional customer experience; what differentiates one experience from another; why do so many organisations still battle to deliver an exceptional experience; and what do organisations need to do to get it right? These are just some of the questions addressed in this hot-off- the-press research undertaken by analyst firm IDC and commissioned by Avaya.

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