In the midst of a technological storm, our industry is experiencing a revolution comparable to the industrial revolution, driven by the rapid advancements in AI. This transformation is reshaping the way we work, introducing new roles such as Data Curators and Prompt Engineers, and promising efficiency gains unseen in decades. However, the hype around AI often overshadows its practical impacts.

This session will explore the significant changes AI brings, the potential risks of being led by technology, and the critical elements that make AI projects successful. We will highlight real-world results from leading brands, demonstrating stronger and faster outcomes. By cutting through the AI noise, we aim to show how businesses can benefit from AI without disruption, ensuring future-proof investments and improved customer touchpoints across various channels.

Key Takeaways:
a. The transformative potential of AI in creating new roles and driving efficiency.
b. The challenges associated with AI adoption, including data quality, governance, and the risk of prioritising technology over customer outcomes.
c. Proven strategies for successful AI projects, focusing on team structure, clear objectives, robust data governance, and practical implementation approaches.
d. Real-world examples of AI delivering substantial ROI and improved CX, demonstrating the tangible benefits of integrating AI into business processes.