Content is a vague and clumsy word in marketing's lexicon. It's no surprise then that this describes perfectly how many organisations approach it. The digital world is a crowded, chaotic riot of desperation and noise, and creating a powerful story in a visually compelling frame is an art. But we now know it is also a science. We understand enough about the mind and how it operates to remove some of the guesswork of what motivates customers. We can tell you how to produce content that your customers really want to engage with:

• The current challenges many businesses face with content.
• The importance of emotional design and the latest technologies that are helping businesses to progress.
• The future of content & where it's heading.