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Having spent more than 20 years obsessing about how customer experience transects the world of technology, Seb has finally decided to admit that this is not just a phase.

In his current role at Microsoft, Seb is responsible for the strategy and evangelism of the Customer Experience Applications (CXA) solutions portfolio – including the newly-launched Dynamics 365 Contact Center – helping brands to use AI and machine learning tech to create extraordinary experiences which consumers actively choose to use and drive measurable results for their business.